Contributing Writer — Web & SEO

Daniel Reeves

Technical writer and SEO consultant. Covers conversion-focused web development, analytics, and search — with a bias for numbers over opinions.

Austin, USContributor since May 2025LinkedIn

SEO & PPCWeb DevelopmentAnalytics & CRO

Published Articles

Topics Covered

32 min

Of Reading

Articles by Daniel

How We Build Websites Before You Pay (And Why It Works)

Web Development

July 12, 20265 min read

How We Build Websites Before You Pay (And Why It Works)

Most agencies ask for a deposit before they lift a finger. We do the opposite — and it's the single biggest reason our clients stay.

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5 Signs Your Website Is Actively Costing You Clients

Web Design

April 8, 20265 min read

5 Signs Your Website Is Actively Costing You Clients

Most websites don't actively lose business — they just quietly fail to win any. Here are the warning signs you might be overlooking.

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Conversion Rate Optimisation: The 8 Changes That Actually Move the Needle

Web Development

January 26, 20266 min read

Conversion Rate Optimisation: The 8 Changes That Actually Move the Needle

Most CRO advice focuses on button colours and headline formulas. The changes that produce double-digit conversion lifts are less glamorous — and more structural.

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Your GA4 Setup Is Probably Missing These 5 Essential Events

SEO & PPC

December 14, 20255 min read

Your GA4 Setup Is Probably Missing These 5 Essential Events

Most GA4 installs track pageviews and nothing else. Without conversion events, you're flying blind on what's actually driving business results.

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The Local SEO Checklist Every Service Business Needs

SEO & PPC

May 22, 20256 min read

The Local SEO Checklist Every Service Business Needs

If your business serves a specific city or region and you're not doing these things, you're leaving significant revenue on the table.

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Web Development

April 18, 20255 min read

How Much Should a Website Cost in 2026?

The honest answer is: it depends — but not for the reasons most agencies will tell you. Here's a transparent breakdown by project type.

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