In-House Team

Alex Hales

Insights from the team at Squad Tech Solution — 30+ specialists across growth, engineering, design & media.

New York, USContributor since February 2025LinkedIn

Growth StrategyMedia ProductionAgency Operations

Published Articles

Topics Covered

40 min

Of Reading

Articles by the Team

Digital Transformation: The Key to Business Success

Strategy

July 4, 20265 min read

Digital Transformation: The Key to Business Success

In today's quickly changing company environment, digital transformation has emerged as a critical success factor for competitive advantage.

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Media Production

March 20, 20264 min read

The ROI of Professional Media Production

Video and photography are often treated as optional extras. Here's why they're actually your highest-leverage marketing assets.

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Why Email Marketing Still Outperforms Every Other Digital Channel

Strategy

February 11, 20265 min read

Why Email Marketing Still Outperforms Every Other Digital Channel

Social reach is rented. SEO takes time. Paid ads stop the moment you pause spend. Email is the one channel you own outright — and the ROI data is not close.

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Short-Form Video in 2025: What the Data Says About Length, Hook, and Format

Media Production

September 18, 20255 min read

Short-Form Video in 2025: What the Data Says About Length, Hook, and Format

After producing 500+ short-form videos for client campaigns, here's what the performance data actually shows — versus what the platform guidance recommends.

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The 7-Touch E-Commerce Customer Journey: How Winning Brands Think About Attribution

Strategy

July 8, 20256 min read

The 7-Touch E-Commerce Customer Journey: How Winning Brands Think About Attribution

Customers rarely buy on the first visit. Understanding the multi-touch journey — and how to measure it properly — is the difference between scaling spend and burning it.

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How to Brief a Video Production Team (Without Wasting Anyone's Time)

Media Production

February 20, 20254 min read

How to Brief a Video Production Team (Without Wasting Anyone's Time)

Most production delays and disappointing results trace back to the same cause: an unclear brief. Here's exactly what to include before a single camera is picked up.

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The Hidden Cost of Cheap Marketing Agencies

Strategy

January 15, 20255 min read

The Hidden Cost of Cheap Marketing Agencies

Low monthly retainers are attractive until you calculate the compounding cost of six months of underperformance. Here's what the real math looks like.

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How to Choose a Digital Agency Without Getting Burned

Strategy

December 10, 20246 min read

How to Choose a Digital Agency Without Getting Burned

The wrong agency will cost you time, money, and momentum. Here's the framework we recommend to every brand evaluating their options.

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